Discover is the feed that shows up on phones below the search bar and inside the Google app, surfacing articles and posts to people who never typed a query. For a lot of Omani businesses with a blog or a news page, it has quietly been a steady source of visits. Google is now planning to rebuild it into something closer to an AI concierge, with tighter ties to YouTube, so the feed starts recommending and summarising rather than just linking out.
Nothing has rolled out yet. This is a stated direction, not a live feature, so there is no reason to rewrite your content strategy this week. But the direction is clear enough to plan for: video is being pulled further into the centre of how Google decides what to show people, and a feed built around an AI assistant will favour content it can summarise cleanly and content that lives on YouTube, where it has the most data.
The sensible move now is to stop treating YouTube as an afterthought. If your business has no video presence at all, Discover becoming more YouTube-shaped is a nudge, not a crisis, but it is worth closing that gap before the feature ships rather than after.
For now, keep publishing clear, well-structured articles with real images and straightforward headlines, since that is what has always done well in Discover and is unlikely to stop mattering. Treat this as an early warning to build a video habit, not a reason to panic about rankings that have not moved.
What to do about it
- Set up or activate a YouTube channel if you don't have one
- Repurpose existing blog content into short videos, even simple ones
- Keep article headlines and images clear, since Discover still rewards that
- Revisit this once Google confirms the feature is live, not before
Useful to someone on your team?