Journal
What changed this week, and whether it matters
Platform updates, ad-tech shifts and the occasional playbook — filtered down to the ones that actually change what a brand here should do.
Coming up
The first pieces are being written
Short, specific, and aimed at brands operating here rather than at other agencies. Until then, the fastest way to get our read on something is to ask.
- 01
Platform changes
When Meta, Google or TikTok move something that changes what a brand here should do — and when it is just noise.
- 02
Ad accounts, opened up
The structures we run, the mistakes we find in accounts we inherit, and how to spot them in your own.
- 03
Websites and search
Speed, bilingual sites, what Google can actually see, and the fixes that move enquiries rather than scores.
- 04
AI, without the hype
Where automation genuinely saves a small team hours, and where it quietly costs you customers.
Next step
Rather have the answer than the article?
Send us the site and the ad account. We will come back with what we would change first.