Meta is changing the terms advertisers sign, not the ad platform's features. From 30 October, if Meta's AI edits your ad copy, images or targeting, you are the one responsible for the result, not Meta. The same terms give Meta permission to crawl your website to inform those edits. This lands in a week where Meta reported strong ad revenue growth and a separate court ruling fined the company $25bn, so the company has every reason to keep automation running and little incentive to slow it down for individual advertisers.
For a business in Oman running Meta ads, this is a liability question, not a technical one. If the AI changes a price, a claim, or a product description in a way that breaches Oman's advertising standards or misrepresents your offer, that risk sits with your business licence, not with Meta's terms of service. Agencies and in-house teams who have left Advantage+ creative or automated placements switched on by default need to check exactly what Meta is allowed to touch.
Before 30 October, go through the account settings line by line. Decide which automated features you actually want on, and turn off the ones you do not. Separately, check what Meta's crawler can see on your website and whether that content is accurate and current, since it may now feed directly into your ad copy without a human reviewing it first.
What to do about it
- Review Meta Ads Manager automation and Advantage+ settings before 30 October
- Turn off AI-generated creative or copy changes you have not approved
- Check your website content for accuracy, since Meta's crawler can pull from it
- Keep a dated record of ad copy you approved, for compliance purposes
Useful to someone on your team?