Dozens of brokerages are presenting your development right now, and none of them are presenting the same one. Different prices, different unit statuses, different renders, different promises — made by people who do not work for you and cannot be corrected once the message is out.
This is not a discipline problem on the brokerage side. A PDF sent eight weeks ago is a snapshot, and every brokerage that builds creative from it is building from a moment that has already passed. There is no mechanism telling them the price moved or the unit sold, so each one keeps selling the version they were handed until someone complains. Multiply that by dozens of partners and you do not have one brand being misrepresented — you have dozens of slightly different brands, each drifting further from the source at its own pace.
The fix starts with the source, not the brokerages. First, build one structured record of price, availability and unit status that updates the moment something changes — not a document, a live record. Second, replace the brochure PDF with something brokerages pull from rather than copy: a feed, a portal, a link that always shows the current state. Third, give every brokerage its own tagged link or number before you give them anything else, so leads arrive already identified instead of arriving as an unsorted pile you have to chase partners to explain. Fourth, decide — once, in writing — what brokerages are allowed to change in the creative and what has to stay fixed, so correcting someone is a known process and not a confrontation.
This is the kind of work an automation pipeline is built for: wiring the update to the price sheet so it reaches the feed without anyone retyping it, logging which link produced which lead without relying on a partner to say so, and keeping a human approval step wherever a brokerage wants to do something outside the agreed creative. The tools move the data. The decision of what's allowed stays with your team.
What to do about it
- Build one structured source of truth for price, availability and unit status that updates on change
- Replace the brochure PDF with a live feed or portal brokerages pull from, not copy
- Issue each brokerage its own tagged link or number before sharing anything else
- Set one written approval point for what brokerages can and cannot alter in creative
Useful to someone on your team?