Service 07 / 12
Strategy
The plan that everything else follows — who the brand is talking to, what it's saying, and how success gets measured.
- Positioning
- Channel Planning
- Measurement
How we approach it
The way we run Strategy
Strategy is the document every other service reads from. It sets who the brand is talking to, what it's promising them, which channels carry that message, and what counts as a win — so content, ads and web aren't three teams guessing separately.
What's included
What the engagement actually contains
- 01
Audience and positioning definition
- 02
Channel plan — what each platform is responsible for
- 03
Messaging direction the content and ads teams work from
- 04
A measurement framework: the metrics that matter and the ones to ignore
- 05
A rollout sequence, so the plan has an order rather than a wish list
How it runs
From first look to monthly report
The same four steps behind every service we run.
- 01
Audit
We look at what is live — the site, the ad accounts, the feed, the numbers — and say plainly what is working and what is costing money.
- 02
Plan
One objective per channel, a scope in writing, and a budget split you can argue with before anything is spent.
- 03
Build
Creative, site and campaign structure built together, rather than handed between three vendors who blame each other later.
- 04
Run and report
Monthly reporting in plain language against the objective we agreed — not a screenshot of impressions.
Before you ask
The questions we get every week
Can we hire you for one service rather than all of them?
Yes. A lot of work starts with a single channel — the ads, or the site, or the feed. The point of one team is that adding the next piece later does not mean briefing a new agency from zero.
Why is there no price list on the site?
Because the scope sets the price, and two brands asking for "social media" can need very different things. You get the scope and the number in writing, together, before anything starts — and nothing is billed that is not in it.
Who owns the ad accounts, the website and the content?
You do. We work inside your own ad accounts, pages and domain wherever you have them, with access you can see and revoke — and anything we set up on your behalf is set up to be handed over.
Do you work in Arabic as well as English?
Yes — copy, captions, ad creative and websites, in both.
What does the free audit actually involve?
You send us what is live — the site, the ad account, the profiles. We come back with the first three things we would change, in order, and why. It is written, it is specific to you, and it does not oblige you to anything.
How will we know whether it is working?
We agree one objective per channel before launch, set up the tracking that measures it, and report against that number every month in plain language. If it is not moving, the report says so.
Also worth looking at
Rarely does one channel do it alone
- Content CreationCopy, design and short-form video produced as one stream, so a brand always has something worth posting.
- Photography & VideographyFull production for events, brand shoots and graduations — shot, edited and delivered ready to publish.
- ConsultingAn audit of what a brand is doing online right now, what's costing it money, and exactly what to fix first.
Next step
Want this running properly?
Fifteen minutes is enough to know whether we are a fit. No pressure, no generic pitch deck.