Industry
F&B
Restaurants and cafés compete on the plate and on the phone at the same time.
How we approach it
What changes when the sector is F&B
Food & beverage brands compete on two things at once: what's on the plate, and what shows up on someone's phone before they ever walk in. A great dish nobody sees online loses to an average one with a stronger feed.
TMA runs the content, ads, and ordering systems together, so a restaurant or café's online presence works as hard as the kitchen does.
In this sector
F&B brands we run day to day
- Silk RouteF&B
- Cioccolatitaliani OmanF&B
- Healthy LabF&B
- Yield RoasteryF&B
- RufflesF&B
- Jungle RestaurantF&B
- Anna CafeF&B
- Crepe CafeF&B
- NeebF&B
- Sourdough Artisan BakeryF&B
What we usually run here
The services F&B brands actually need
Not the full menu — the parts that move the number in this sector.
- Social Media ManagementYour social channels planned, produced and managed every day — consistent, active and on-brand.
- Performance AdvertisingMeta & Google Ads built around a single objective per client — leads, sales, or awareness — with weekly optimization.
- Photography & VideographyFull production for events, brand shoots and graduations — shot, edited and delivered ready to publish.
- Branding & DesignLogos, colour palettes, fonts and complete brand guidelines — the identity your brand is known by, and the rules that keep it consistent.
How it runs
Four steps, and you know where you stand
- 01
Blueprint
We look at what is live — your channels, your content, your site, the way your team works — and write down what to fix, what to create and what to build first.
- 02
Plan
One objective per channel, a scope in writing, and a budget split you can argue with before anything is spent.
- 03
Build
Content, campaigns, the site and the systems behind them, delivered by one team rather than handed between suppliers.
- 04
Run and report
Monthly reporting in plain language against the objective we agreed — not a screenshot of impressions.
Before you ask
The questions we get every week
Are you a marketing agency or a tech company?
Both — and that is the point. We run the content, social media, campaigns and digital presence your audience sees, and build the websites, automation and AI behind it. The two sides work hand in hand, so you never have to manage an agency and a separate technology supplier.
Can we hire you for one service rather than all of them?
Yes. A lot of work starts with one thing — social media, a campaign, a website, a WhatsApp agent. The point of one team is that adding the next piece later does not mean briefing a new supplier from zero.
Why is there no price list on the site?
Because the scope sets the price, and two brands asking for "social media" can need very different things. You get the scope and the number in writing, together, before anything starts — and nothing is billed that is not in it.
Who owns the ad accounts, the website and the content?
You do. We work inside your own ad accounts, pages and domain wherever you have them, with access you can see and revoke — and anything we set up on your behalf is set up to be handed over.
Do you work in Arabic as well as English?
Yes — copy, captions, ad creative and websites, in both.
What is in the free blueprint?
You send us what is live — your social channels, your site, your ad accounts — and tell us where you want to grow. We come back in writing with the first things we would fix, create or build, in order, and why. It is specific to you and it does not oblige you to anything.
How will we know whether it is working?
We agree one objective per channel before launch, set up the tracking that measures it, and report against that number every month in plain language. If it is not moving, the report says so.
Other industries
We work across 9 of them
- E-commerceEverything that happens between a click and a checkout, run as one system.
- B2BBuyers convert after several credible touches, not after a single ad.
- RetailMarketing that has to work in the store and on the screen on the way there.
- Travel & TourismBooking decisions get made from a phone, days or weeks before departure.
Next step
Running a F&B brand in Oman?
Send us the site and the feed. We will tell you what we would change first — no charge, no obligation.