Industry
F&B
Restaurants and cafés compete on the plate and on the phone at the same time.
How we approach it
What changes when the sector is F&B
Food & beverage brands compete on two things at once: what's on the plate, and what shows up on someone's phone before they ever walk in. A great dish nobody sees online loses to an average one with a stronger feed.
TMA runs the content, ads, and ordering systems together, so a restaurant or café's online presence works as hard as the kitchen does.
In this sector
F&B brands we run day to day
- Silk RouteF&B
- Cioccolatitaliani OmanF&B
- Healthy LabF&B
- Yield RoasteryF&B
- RufflesF&B
- Jungle RestaurantF&B
- Anna CafeF&B
- Crepe CafeF&B
What we usually run here
The services F&B brands actually need
Not the full menu — the parts that move the number in this sector.
- Social Media ManagementContent strategy, production and community management that keeps a brand consistently in front of the right audience.
- Performance AdvertisingMeta & Google Ads built around a single objective per client — leads, sales, or awareness — with weekly optimization.
- Photography & VideographyFull production for events, brand shoots and graduations — shot, edited and delivered ready to publish.
- Branding & DesignIdentity systems, guidelines and creative assets that give a brand a consistent look across every channel.
How it runs
Four steps, and you know where you stand
- 01
Audit
We look at what is live — the site, the ad accounts, the feed, the numbers — and say plainly what is working and what is costing money.
- 02
Plan
One objective per channel, a scope in writing, and a budget split you can argue with before anything is spent.
- 03
Build
Creative, site and campaign structure built together, rather than handed between three vendors who blame each other later.
- 04
Run and report
Monthly reporting in plain language against the objective we agreed — not a screenshot of impressions.
Before you ask
The questions we get every week
Can we hire you for one service rather than all of them?
Yes. A lot of work starts with a single channel — the ads, or the site, or the feed. The point of one team is that adding the next piece later does not mean briefing a new agency from zero.
Why is there no price list on the site?
Because the scope sets the price, and two brands asking for "social media" can need very different things. You get the scope and the number in writing, together, before anything starts — and nothing is billed that is not in it.
Who owns the ad accounts, the website and the content?
You do. We work inside your own ad accounts, pages and domain wherever you have them, with access you can see and revoke — and anything we set up on your behalf is set up to be handed over.
Do you work in Arabic as well as English?
Yes — copy, captions, ad creative and websites, in both.
What does the free audit actually involve?
You send us what is live — the site, the ad account, the profiles. We come back with the first three things we would change, in order, and why. It is written, it is specific to you, and it does not oblige you to anything.
How will we know whether it is working?
We agree one objective per channel before launch, set up the tracking that measures it, and report against that number every month in plain language. If it is not moving, the report says so.
Other industries
We work across 9 of them
- E-commerceEverything that happens between a click and a checkout, run as one system.
- B2BBuyers convert after several credible touches, not after a single ad.
- RetailMarketing that has to work in the store and on the screen on the way there.
- Travel & TourismBooking decisions get made from a phone, days or weeks before departure.
Next step
Running a F&B brand in Oman?
Send us the site and the feed. We will tell you what we would change first — no charge, no obligation.