Service 02 / 12
Performance Advertising
Meta & Google Ads built around a single objective per client — leads, sales, or awareness — with weekly optimization.
- Meta Ads
- Google Ads
- Lead Generation
How we approach it
The way we run Performance Advertising
One objective per account, agreed before a single riyal is spent. We build the campaign structure around that objective, review it weekly, and report on the number that actually matters to the business rather than the one that looks best in a screenshot.
What's included
What the engagement actually contains
- 01
Objective and success metric agreed up front — leads, sales or reach
- 02
Campaign and audience structure built to that single objective
- 03
Weekly optimization passes on creative, audience and budget
- 04
Creative direction fed back to the content team from live ad data
- 05
Monthly reporting in plain language, not platform jargon
How it runs
From first look to monthly report
The same four steps behind every service we run.
- 01
Audit
We look at what is live — the site, the ad accounts, the feed, the numbers — and say plainly what is working and what is costing money.
- 02
Plan
One objective per channel, a scope in writing, and a budget split you can argue with before anything is spent.
- 03
Build
Creative, site and campaign structure built together, rather than handed between three vendors who blame each other later.
- 04
Run and report
Monthly reporting in plain language against the objective we agreed — not a screenshot of impressions.
Where it matters most
The sectors that lean on this
Same service, different playbook. Pick yours to see how we run it.
- F&BRestaurants and cafés compete on the plate and on the phone at the same time.
- E-commerceEverything that happens between a click and a checkout, run as one system.
- B2BBuyers convert after several credible touches, not after a single ad.
- RetailMarketing that has to work in the store and on the screen on the way there.
- Home & FurnitureConsidered purchases — people research, compare and come back before buying.
- Beauty & FragranceTrust sells as hard as the product does — reviews, identity and a site that reassures.
- GymFitness brands run on momentum — from the first ad to the moment someone signs up.
Before you ask
The questions we get every week
Can we hire you for one service rather than all of them?
Yes. A lot of work starts with a single channel — the ads, or the site, or the feed. The point of one team is that adding the next piece later does not mean briefing a new agency from zero.
Why is there no price list on the site?
Because the scope sets the price, and two brands asking for "social media" can need very different things. You get the scope and the number in writing, together, before anything starts — and nothing is billed that is not in it.
Who owns the ad accounts, the website and the content?
You do. We work inside your own ad accounts, pages and domain wherever you have them, with access you can see and revoke — and anything we set up on your behalf is set up to be handed over.
Do you work in Arabic as well as English?
Yes — copy, captions, ad creative and websites, in both.
What does the free audit actually involve?
You send us what is live — the site, the ad account, the profiles. We come back with the first three things we would change, in order, and why. It is written, it is specific to you, and it does not oblige you to anything.
How will we know whether it is working?
We agree one objective per channel before launch, set up the tracking that measures it, and report against that number every month in plain language. If it is not moving, the report says so.
Also worth looking at
Rarely does one channel do it alone
- Web DevelopmentFrom WordPress rebuilds to fully custom platforms — fast, bilingual-ready, and built for the team that has to maintain it.
- App DevelopmentMobile and web apps for booking, ordering and customer platforms, including ongoing maintenance after launch.
- Branding & DesignIdentity systems, guidelines and creative assets that give a brand a consistent look across every channel.
Next step
Want this running properly?
Fifteen minutes is enough to know whether we are a fit. No pressure, no generic pitch deck.